“Chaos Studio brings professional structures and working methods into harmony with creative flexibility. Through their close connection to outdoor sports, they have the right mindset to think one step further to provide innovative designs. They are doing an amazing job!”
Duotone is redefining the limits of kiteboarding and wingfoiling with their unique academy training experience. We developed the UX & UI of the academy apps for kiteboarding and wingfoiling, alongside producing their launch video.
In collaboration with Noise Studio.
LEAD DESIGNER: SANTIAGO ROLDAN
UX/UI DESIGNER: Santiago Roldan, FRANCISCO CERVELLERA
MOTION DESIGNER: MONTSERRAT LLERENA
VIDEO PRODUCTION: MICKEY FITZ, SOPHIE OFFORD
Duotone puts performance, design and innovation at the core of its strategy. The Duotone team wanted a refresh of their current app UI design alongside introducing new features. They also wanted to develop a ‘sister’ app for the relatively new sport of Wingfoiling. The aim was to stoke out current kiteboarders and inspire new riders to get into Wingfoiling.
Following existing brand values, we reworked the Duotone Academy App to refine and reboot their digital identity. Our UX UI team delved into the heart of the brand and its users to develop new features, gamified elements, and a smoother user journey. Our production team then used epic footage of Duotone’s riders and the app screens designed by the UX UI team to launch the app in a 90 second video.
Today we are proud to be Duotone’s go-to creative agency from UX UI, graphic design, copywriting and video production. As water sports enthusiasts ourselves, we love the outcome and can’t wait to see riders enjoying the new features, discovering new spots and learning new tricks.
