“The professional excellence by which the team consistently performed was highly appreciated. Each time we had an update or meeting, the team always came with a completed deck and ready to discuss points. The way in which they approached both the creative process all the way to production was consistent and thorough.”
In June 2022 we went to Morzine, France to shoot three global photo campaigns, a video campaign, and social content for ECCO. Over the course of five days, we went to 10 locations, shooting a total of 16 pairs of shoes. In the lead up to the shoot we collaborated for months on ideas, campaign concepts, design elements, tone of voice and strategy. The result? A SS23 global campaign strategy for ECCO Outdoor.
In collaboration with Noise Studio
Producer: Sophie Offord
Photographer: Sam Ingles, Verity Taylor Littler (Assist.)
Videographer: Will Nangle, Will Derrick
Designers & Art direction: Angeles Roldan, Camila Ferretti, Georgia Watt
Project Manager: Ida Bjerga
Stylist: Freddie Kemp
Hair & Makeup: Eliza Clark
Talent: Merle Willemijn Maria, Reece Richards, Barbara Alexandra, Jonathan Hubert
ECCO Outdoor entrusted us with their SS23 campaign for their flagship product, ULT TRN. Embracing the overarching theme of 'Find Your Element, Find Your Adventure,' we delved further to ideate campaigns for two additional products: the EXOWRAP sandals and the BIOM 2.0 trail running shoes.
What began as a ideation project transformed into a 360 collaboration. Though our original task was to provide concepts for ECCO's in-house creative team, we were entrusted to produce and execute these concepts as a full photo and video production. We assembled a team of seasoned creatives based in the Alps and specialising in extreme sports and the outdoors, we headed out to Morzine, France.
We shot three global photo campaigns, a video campaign, and social content for ECCO. Over the course of five days, we went to 10 locations, shooting a total of 16 pairs of shoes. In the lead up to the shoot we collaborated for months on ideas, campaign concepts, design elements, tone of voice and strategy. The result? A SS23 global campaign strategy for ECCO Outdoor.
