“It has been a huge honor and an exciting journey from a UX UI perspective. We’ve developed the first app in the world of Wrestling, that will add value and encourage fan engagement.”
United World Wrestling (UWW) is the international governing body for the sport of wrestling. They needed a digital product, and wanted it to be the best accessory for Wrestlers and for the sport of Wrestling.
In collaboration with Noise Studio.
UX/UI DESIGNERS: ANGELES ROLDAN, MONTSERRAT LLERENA, FELIPE GONZALEZ FEBRE, CAMILA FERRETI
UWW wanted to build an app for fans, wrestlers, federations and organizations in the Wrestling world. They wanted to unite the community through an app designed so that people can watch live and past matches, find updates of the latest news and content, learn more about their favourite athletes, see the rankings, and discover present, past and future tournaments. They really wanted the app to add value and encourage fan engagement in the world of wrestling.
Following the existing brand values, we created an accessible app for all user needs following a detailed and precise creative brief. Alongside the UWW team, we made a selection of key features in accordance to user personas, and developed an information architecture for the application. We took existing branding, and seamlessly transitioned it into concepts for a digital format.
The outcome is an app that answered everything UWW asked for and more. Users can follow their favourite athletes and tournaments in real-time throughout the season, have access to real-time match centre data, receive all the latest wrestling news in a flash, get regular updates on tournaments, and check the athletes rankings and live scores. We couldn’t be happier with the results and neither can UWW.
